The online store of a major industrial group had healthy traffic, but outdated architecture and slow turnarounds from an external software house throttled sales. Ad campaigns were burning budget due to an unoptimised checkout journey.
We stepped in as their external e-commerce department. We took over IT management (forcing through high-impact Quick Wins), redesigned the product page UX, and directed advertising budgets (Google Ads / Meta Ads) towards high-margin product ranges. We delivered complete synergy across technology, analytics, and performance marketing.
The manufacturer's direct store hit a wall with customer hesitation – fear of incorrect measurements. We redesigned the product page UX, integrated powerful social proof (UGC, Ceneo), and flooded the store with high-converting traffic. We scaled sales volume whilst safely raising base product prices.
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Instead of burning capital on agencies and waiting a year for delivery, we built three bespoke B2B/B2C stores in a fraction of that time. We leveraged AI to optimise thousands of product descriptions and deployed advanced engineering configurators — saving both the client's budget and their timeline.
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“Instead of hunting for random freelancers for every fix, we handed them full control over technology and campaigns. The store finally runs without issues, customer acquisition costs dropped drastically, and we can focus solely on logistics and order fulfilment.”
Martyna – Co-founder, Rolexpress.pl