Every second of load delay in WooCommerce cuts conversion rates by up to 7%. We scrutinise the codebase, overloaded database, and bloated plugins—pinpointing the bottlenecks that block purchases and throttle your engine under heavy traffic.
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Your store takes over 3–4 seconds to load, and product pages open with noticeable lag. Impatient shoppers abandon carts, while Google and Meta campaigns burn media budgets on traffic bouncing off blank screens.
Years of accumulated plugins have created architectural debt. Hundreds of redundant SQL queries and an unindexed database choke server CPU every time a customer adds a product to cart.
WooCommerce core and extensions haven't been updated in months for fear of triggering fatal errors and downtime. Technical debt compounds, blocking the rollout of new revenue features.
A large email campaign or aggressive ad scaling triggers 502/504 Gateway Timeout errors. You lose the most revenue at the exact moment sales should be peaking.
We obtain secure access to WordPress admin, hosting, and databases. We work non-intrusively, ensuring zero disruption to live customer checkout.
We deploy diagnostic APM tools and profilers to benchmark response times under load, monitoring every query executed by themes and plugins.
We rank issues by load-time and conversion impact, delivering an optimisation blueprint complete with execution timelines and fixed implementation costs.
We walk your team through the findings, highlighting critical fixes for immediate remediation and outlining an implementation roadmap to restore platform performance.
The e-commerce store of a major industrial group had steady traffic, but fragile platform architecture and sluggish agency response times stifled revenue. Paid campaigns were burning capital against an unoptimised checkout funnel.
Stepping in as their fractional e-commerce team, we took direct technical ownership of the IT backlog (enforcing immediate Quick Wins), rebuilt key PDP user flows, and reallocated ad budgets (Google & Meta) towards high-margin categories—aligning tech, analytics, and acquisition into one engine.
The manufacturer's store faced a major customer objection – the fear of incorrect measurements. We redesigned the PDP UX, implemented powerful social proof (UGC, Trustpilot), and flooded the store with high-intent traffic. We increased sales volume while raising base prices.
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Rather than burning capital on bloated agencies and waiting 12 months for delivery, we engineered three independent B2B/B2C storefronts in a fraction of the time. We leveraged AI-driven pipelines to optimise thousands of technical descriptions and deployed custom engineering configurators—protecting both budget and time to market.
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"Most agencies simply burn advertising budgets. This team started by fixing the fundamentals: they overhauled our UX, eliminated buyer friction, and solved tracking leaks. Only once the foundation was solid did they scale ad spend. During peak season, we scaled monthly revenue from €12,000 to over €48,000 while significantly widening our profit margins. They operate as a true fractional e-commerce team that delivers measurable ROI."
According to benchmark data (Google / Portent), every additional second of delay slashes conversion rates by 6–7% on average. Discover your store's lost revenue.
*Conversion loss estimate relative to baseline load time (1.8s).
Speed up your store & recover margin →Choose the diagnostic depth for your platform engine, database, and store architecture.
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Performance & Core Web Vitals
€750 excl. VAT / one-off
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Recommended
Technical Debt & SQL Database
€1,600 excl. VAT / one-off
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Full 360° IT Due Diligence
€2,990 excl. VAT / one-off
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| Initial workshop with Lead Architect | up to 30 mins | up to 1 hour | up to 2 hours |
| Core Web Vitals analysis (LCP, INP, CLS) | ✓ | ✓ | ✓ |
| Delivery format (ClickUp) | Task board + Loom walkthrough | ClickUp project + remediation cost estimate | Full ClickUp workspace + Developer IT Brief |
| Plugins & third-party scripts audit | Identification of render blockers |
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| Database profiling & SQL query analysis | ✕ |
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| Caching & object cache architecture | Basic verification |
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| Vulnerability & engine security scan | ✕ | ✕ |
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| Fixed-price scope for dev fixes | Estimated | Fixed-price scope for IT fixes | Full Technical Brief with sprint pricing |
| Wrap-up consultation & remediation plan | Loom video debrief | 1 hour (Online) | 2 hours (Developer team workshop) |
| Guaranteed turnaround time (SLA) | up to 4 working days | up to 7 working days | up to 14 working days |
| Select package | Select package | Select package |
Complete the form. Dawid, Lead Architect at PUSH, will inspect your store and get in touch within 24 hours to schedule the diagnostic scan.
“Instead of juggling random freelancers for every bug, we handed them complete control over technology and ad campaigns. The store finally runs flawlessly, customer acquisition costs plummeted, and we can focus exclusively on logistics and order fulfilment.”
Martyna - co-founder Rolexpress.pl