Lost Revenue Calculator

Average e-commerce cart abandonment is 68–75%. The most common causes: unexpected delivery costs, forced registration, limited payment methods and a lack of trust at the final step. A useful control formula: lost revenue = abandoned carts × AOV × realistic recovery rate (typically 8–12% recoverable through marketing automation). Our calculator aggregates this effect into the 45/35/20 split.

From PUSH experience: tightening the checkout flow and the product page typically returns 18–34% of the recovered amount within 90 days. Example: with a loss of 75,000 PLN per month, the realistic, measurable gain is 13,500–25,500 PLN per month — purely from higher conversion of existing traffic. The condition: correct GA4 analytics, prioritised changes and validation through A/B tests.

No. It is an estimate of potential based on a benchmark, not a sales forecast. The actual outcome depends on margin, product availability, pricing versus competitors and traffic quality. That is why we recommend confirming every result with a free PUSH audit: we review the buying journey, GA4/GTM analytics and page speed, then present a plan with an estimated impact.

The recommended PUSH order: 1) measurement — correct GA4 events, server-side tracking, Consent Mode v2; 2) checkout — reduce it to a minimum, payments and delivery above the fold; 3) product page — presentation, reviews, availability; 4) mobile performance; 5) marketing automation — abandoned cart recovery. Only on a cleaned-up foundation do we launch A/B tests.

The calculator works for owners and e-commerce managers who want to size the problem in 15 seconds. The buying journey audit is the next step for stores above 50,000 PLN of monthly revenue, manufacturers and B2B companies planning to scale. The audit ends with a concrete, prioritised list of changes and an estimated revenue impact — book it through the form on this page or by calling 721 725 577.