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We build
configurators,

that relieve

your sales team.

Instead of wasting hours on manual quotations and cluttering your store with thousands of heavy variants, we deploy bespoke, ultra-lightweight configurators and AI-driven recommendation engines. Customers configure parameters themselves, receive instant pricing, and place orders 24/7.

Book a Free Consultation

When does your store need a bespoke product configurator?

Sales Team Drowning in Manual Quotes

Your sales reps and engineers waste hours manually calculating quotes instead of closing high-value deals. Prospects wait days for an email reply when they could purchase instantly.

Store Choked by Thousands of Product Variants

Standard e-commerce engines choke under complex matrices of attributes, materials, and dimensions. The site slows to a crawl, sabotaging customer experience and organic search rankings.

Bloated & Fragile Off-The-Shelf Plugins

Generic marketplace plugins are overloaded with bloated scripts, break with core updates, and fail to handle complex, bespoke pricing algorithms.

Customer Fear of Sizing & Specification Errors

Complex technical catalogues induce purchase paralysis. Without an intuitive technical advisor on the product page, buyers abandon carts or cause costly ordering mistakes and returns.

Our Operational Deployment Framework

01

Step 01: Logic & Matrix Analysis

We deconstruct product dependencies, attribute matrices, calculation formulas, and external system data exchange points.

02

Step 02: UX Wireframing & Decision Funnel

We design a frictionless step-by-step UI. Technical jargon is translated into intuitive choices so buyers configure without hesitation.

02

Step 03: Bespoke Code & AI Integration

We engineer a lean, custom script without bloated dependencies. We connect AI decision models and run rigorous stress tests for edge-case parameters.

02

Step 04: Checkout Integration & Automation

We deploy the configurator onto your store, connecting it directly to order processing and CRM pipelines. You take delivery of an automated commercial engine.

OUR TRACK RECORD

Case Studies

View All Projects

An established industrial group generated high traffic, but legacy architecture and a sluggish software house bottlenecked conversions. Ad spend was bleeding cash through an unoptimised checkout funnel.

We stepped in as their outsourced Head of E-commerce. We took full technical command (executing immediate Quick Wins), rebuilt PDP UX, and reallocated Google & Meta ad spend towards high-margin catalogue lines. Complete alignment between tech, tracking, and media.

Read Case Study

A direct-from-manufacturer brand hit a wall: customer anxiety over custom measurements. We restructured the PDP architecture, integrated verified social proof (UGC, independent reviews), and channelled high-intent traffic into the funnel. Sales volume quadrupled alongside an increase in baseline prices.

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Instead of sinking large budgets into traditional agencies and waiting a year, we engineered three independent, highly specialised B2B/B2C stores in a fraction of the time. We deployed AI workflows to enrich thousands of technical SKUs and built custom engineering configurators—protecting the client's working capital and launch timeline.

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"Most agencies only know how to burn ad spend. This team started by fixing the fundamentals—they re-architected our UX, eliminated purchase friction, and locked down analytics. Only once the foundation was solid did they scale paid ads. During peak season, we scaled monthly revenue from €12,000 to over €50,000 whilst notably increasing our gross margins. An outsourced e-commerce unit that simply delivers."

Martyna

Co-founder, Rolexpress.pl

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Partnership

Commercial Advantages of Working with E-Commerce Engineers

  • Sales cycles reduced from days to seconds. Customers receive immediate pricing, specifications, and checkout options on the spot, driving exponential conversion growth.
  • Freeing commercial sales capacity. Automating repetitive quotation requests takes operational strain off your sales reps, allowing them to focus on high-yield enterprise deals.
  • Decisive technological advantage. An intuitive online configurator positions your business as an industry pioneer, outpacing competitors who still rely on manual quoting.

Guided Selling & Product Configurator Packages

Select the level of calculation logic and automation suited to your product portfolio.

← Swipe horizontally to view full table →
Standard Recommendation Engine
from €2,100 excl. VAT / deployment
Advanced Product Configurator
from €4,450 excl. VAT / deployment
AI Guided Selling & ERP
from €7,990 excl. VAT / deployment
Logic Analysis & Data Architecture Up to 2 hours analysis Comprehensive Discovery Workshop (ERP mapping)
Calculation Engine & Dependency Rules Linear step-by-step logic rules
  • multi-tier engineering calculation matrices
  • manufacturing tolerances & material margin offsets
AI Guidance Layer (LLM / Gemini API)
  • AI Guided Selling: natural language product selection
  • automatic translation of client queries to technical specs
Interface Design (UX/UI Wireframes) Clean, structured calculator layout Bespoke interface with dynamic real-time 2D/3D preview
Native Checkout Integration (WooCommerce)
Automated Spec Sheets & Quotes (PDF)
  • automated technical drawing / spec sheet PDF
  • personalised quote synced directly to CRM
Margin Protection & Logistics Validation Automated blocking of conflicting choices
  • freight rules for oversized lengths & pallet carriers
  • custom B2B trade pricing & credit terms
Integration Bridges (BaseLinker / ERP)
  • bidirectional API directly into ERP/WMS systems
  • automated generation of manufacturing work orders
Estimated Delivery Timeline (MVP) approx. 14 working days from 45 working days
Select Package Select Package

Contact

Let's discuss automating your product catalogue

Fill in the form. Dawid, PUSH Lead Architect, will analyse your store and contact you within 24 hours with an actionable engineering plan.

“Instead of hiring random freelancers for every fix, we handed over complete control of our technology and marketing campaigns. The store finally runs without issues, acquisition costs fell drastically, and we can concentrate strictly on fulfilment and logistics.

Martyna – Co-founder, Rolexpress.pl