Discover how an agile team identified bottlenecks on Magento 2 and doubled sales for an industry leader.
View results
Bonmario is the e-commerce arm of Postal Steel Group Poland, a major industrial group generating tens of millions in turnover. Operating in a hybrid B2C/B2B model, the store combined high-margin in-house manufacturing (gate components) with complex Smart Home electronics.
Despite significant market potential, the store suffered from the classic “leaky e-commerce” syndrome. An external software house delivered development updates at a painfully slow pace, bringing growth to a standstill. Simultaneously, a misconfigured Google Analytics 4 setup fed inaccurate transaction data into Google Ads, burning substantial ad spend on blind conversion chasing.
A faulty GA4 implementation failed to track key e-commerce events. Ad campaigns were learning on incomplete data, burning budget in the process.
Sluggish communication with the external software house meant critical UX and checkout fixes languished in the backlog for months.
Product pages failed to build trust – lacking key delivery details, 0% financing options, instant payment methods, and intuitive category filtering.
Our Intervention: An agile team instead of a sluggish agency
We stepped into the project as an external Head of E-commerce and Technology Architect. Rather than waiting months on an external software house, we took direct control of front-end development and analytics, assembling an integrated team of senior specialists.
We deployed IT fixes and high-impact changes driving scalable traffic
Rebuilding Analytics: We overhauled event tracking in GA4. Performance Max algorithms finally received clean, granular transaction data.
Custom Python Configurator: To simplify choosing complex Smart Home equipment, we engineered a bespoke script guiding the customer step-by-step, drastically shortening the path to purchase.
Rapid UX Wins: We introduced 0% finance, express checkout options, and advanced faceted navigation on category listings.
Google CSS & Reinvestment: By switching to Google CSS, we reduced cost-per-click (CPC) by 20%. The freed-up capital was immediately channelled into scaling ad campaign reach.
SEO Automation: We leveraged AI workflows and audited technical site structure to rapidly deploy optimised metadata across hundreds of product categories.
Results after 15 months of partnership:
+100% monthly revenue growth year-on-year.
+30% increase in ROAS across ad campaigns, achieved purely through UX optimisation and checkout infrastructure improvements.
-20% reduction in cost-per-click (CPC) delivered via Google CSS partner pricing.
Bypassed development bottlenecks and restored full strategic control over the store’s technological roadmap.
Fill in the form. Dawid, Lead Architect at PUSH, will analyse your store and get in touch within 24 hours with an actionable plan.
“Instead of hunting for random freelancers for every fix, we handed them full control over technology and campaigns. The store finally runs without issues, customer acquisition costs dropped drastically, and we can focus solely on logistics and order fulfilment.”
Martyna – Co-founder, Rolexpress.pl
