Declining ROAS despite increasing spend
You are scaling ad spend across Google and Meta, yet revenue remains flat. Customer acquisition costs climb as paid traffic bounces off an unoptimised user journey.
Standard software houses can write code, but rarely grasp buyer psychology and conversion rate optimisation. We deliver a rigorous technical diagnosis and an actionable roadmap prioritised by ROI—no guesswork, and no burning capital on blind redesigns.
Select Audit Package
You are scaling ad spend across Google and Meta, yet revenue remains flat. Customer acquisition costs climb as paid traffic bounces off an unoptimised user journey.
You are considering spending €25,000+ to rebuild your storefront without knowing precisely which touchpoints block conversions. Rebuilding without diagnosis simply replicates existing flaws in a new template.
Your current development team asks 'what should we code?' instead of offering commercial solutions. You lack a technical architect who bridges analytics, user behaviour, and platform architecture into a cohesive funnel.
Marketing demands visual changes, developers defend legacy code, and leadership is left guessing. Store roadmap decisions are guided by subjective opinions rather than empirical behavioural data.
Adjust the sliders to estimate how much extra profit is blocked by UX friction along your checkout path.
*Estimate based on lifting store conversion to a healthy benchmark (2.0%).
Recover lost revenue →Choose the depth of diagnosis tailored to your store scale and commercial goals.
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UX & CRO Diagnosis
€890 excl. VAT / one-off
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Recommended
Architecture & CRO
€2,100 excl. VAT / one-off
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360° Audit & IT Roadmap
€3,950 excl. VAT / one-off
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| Initial workshop with Lead Architect | up to 30 mins | up to 1 hour | up to 2 hours |
| Expert journey analysis (Mobile & Desktop) | ✓ | ✓ | ✓ |
| PDP, cart & checkout funnel evaluation | ✓ | ✓ | ✓ |
| Deliverables format (ClickUp) | Task board + Loom walkthrough | ROI-prioritised ClickUp space + Loom video | Full ClickUp workspace + Figma wireframes + IT Brief |
| Prioritised roadmap (Quick Wins ranked by ROI) | ✓ | ✓ | ✓ |
| E-commerce tracking audit (GA4 / GTM) | ✕ |
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| User behaviour analysis (Heatmaps & Session recordings) | ✕ |
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| Technical debt & platform architecture scan | ✕ | ✕ |
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| On-site search & faceted filter analysis | ✕ | ✓ | ✓ |
| Competitor benchmarking | ✕ | ✕ | analysis of 3 direct competitors |
| Abandoned cart & retention email review | ✕ | ✕ | ✓ |
| Developer specification (Technical IT Brief) | ✕ | ✕ | ✓ |
| Post-audit debrief session | Loom video debrief | 1 hour (Online) | 2 hours (Boardroom workshop) |
| Turnaround time (SLA) | within 5 business days | within 10 business days | within 18 business days |
| Get Started | Get Started | Get Started |
We align on commercial KPIs, secure access to GA4 and your platform, and configure user behaviour telemetry to capture representative cohort data.
We examine session recordings, checkout drop-offs, and codebase architecture—pinpointing every operational bottleneck causing revenue leakage.
We categorise findings into immediate Quick Wins (deployable within days) and strategic platform improvements, complete with UX wireframes and technical specs.
In a dedicated session with your executive and engineering teams, we walk through the exact roadmap: what to patch, how to execute, and how to maximise conversion uplift.
The e-commerce store of a major industrial group had steady traffic, but fragile platform architecture and sluggish agency response times stifled revenue. Paid campaigns were burning capital against an unoptimised checkout funnel.
Stepping in as their fractional e-commerce team, we took direct technical ownership of the IT backlog (enforcing immediate Quick Wins), rebuilt key PDP user flows, and reallocated ad budgets (Google & Meta) towards high-margin categories—aligning tech, analytics, and acquisition into one engine.
A bespoke manufacturer hit a revenue ceiling due to customer hesitation over custom measurement errors. We completely overhauled the PDP user experience, integrated high-converting social proof (UGC, verified reviews), and drove high-intent search traffic. The result: increased sales volume while successfully raising base retail prices.
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Rather than burning six-figure budgets on bloated agencies and waiting 12 months for delivery, we engineered three independent B2B/B2C storefronts in a fraction of the time. We leveraged AI-driven pipelines to optimize thousands of technical SKUs and deployed custom product configurators—protecting both capital and go-to-market speed.
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"Most agencies simply burn advertising budgets. This team started by fixing the fundamentals: they overhauled our UX, eliminated buyer friction, and solved tracking leaks. Only once the foundation was solid did they scale ad spend. During peak season, we scaled monthly revenue from €12,000 to over €50,000 while significantly widening our profit margins. They operate as a true fractional e-commerce team that delivers measurable ROI."
Complete the form. Dawid, Lead Architect at PUSH, will inspect your store and get in touch within 24 hours to confirm scope and schedule your kickoff session.
“Instead of juggling random freelancers for every bug, we handed them end-to-end control of our technology and growth campaigns. Our store runs flawlessly, acquisition costs dropped drastically, and we can focus entirely on order fulfilment and logistics.”
Martyna - Co-founder, Rolexpress.pl