Decision paralysis & fear of conversion drops
You want to scale your store, but fear modifying PDPs or checkout. Every untested change deployed to production risks tanking conversion rates and losing revenue.
Eliminate the fear of deploying storefront changes. Instead of risking conversion drops and guessing what works, we validate hypotheses on live traffic via Convert.com. We permanently code only the solutions that measurably win at checkout.
Launch A/B Testing
You want to scale your store, but fear modifying PDPs or checkout. Every untested change deployed to production risks tanking conversion rates and losing revenue.
Leadership prefers version A, the designer version B, and marketing envisions something else entirely. Checkout funnel decisions are decided by 'taste' and guesswork rather than hard behavioural data.
Developers spend weeks coding a new layout that delivers zero revenue uplift upon release. You burn dev budgets on unvalidated concepts that haven't been tested against real buyers.
You deploy changes on gut feeling and compare week-over-week numbers, ignoring seasonality and ad variance. Strategic decisions end up guided by statistical noise.
Using session recordings, abandonment funnels, and GA4 telemetry, we formulate empirical hypotheses: what we test, why, and projected conversion uplift.
We draft high-converting UI wireframes for your sign-off, then engineer Variant B in Convert.com without altering production code.
We split live traffic in real-time, monitoring transactions, cart values, and buyer behaviour until reaching definitive statistical significance.
We present a comprehensive data report. Upon approval, our engineering team hardcodes the winning solution directly into your WooCommerce store.
The e-commerce store of a major industrial group had steady traffic, but fragile platform architecture and sluggish agency response times stifled revenue. Paid campaigns were burning capital against an unoptimised checkout funnel.
Stepping in as their fractional e-commerce team, we took direct technical ownership of the IT backlog (enforcing immediate Quick Wins), rebuilt key PDP user flows, and reallocated ad budgets (Google & Meta) towards high-margin categories—aligning tech, analytics, and acquisition into one engine.
The manufacturer's store faced a major customer objection – the fear of incorrect measurements. We redesigned the PDP UX, implemented powerful social proof (UGC, Trustpilot), and flooded the store with high-intent traffic. We increased sales volume while raising base prices.
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Rather than burning capital on bloated agencies and waiting 12 months for delivery, we engineered three independent B2B/B2C storefronts in a fraction of the time. We leveraged AI-driven pipelines to optimise thousands of technical descriptions and deployed custom engineering configurators—protecting both budget and time to market.
View case study
"Most agencies simply burn advertising budgets. This team started by fixing the fundamentals: they overhauled our UX, eliminated buyer friction, and solved tracking leaks. Only once the foundation was solid did they scale ad spend. During peak season, we scaled monthly revenue from €12,000 to over €48,000 while significantly widening our profit margins. They operate as a true fractional e-commerce team that delivers measurable ROI."
Select the cadence of monthly testing sprints and scale conversions without risking revenue.
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Testing Sprint (1x)
€790 excl. VAT / monthly
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Recommended
Growth Programme (2x)
€1,390 excl. VAT / monthly
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CRO Laboratory (4x)
€2,290 excl. VAT / monthly
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| Monthly A/B test volume | 1 test / mo | 2 tests / mo | 4 tests / mo |
| Experiment infrastructure | Convert.com (Anti-Flicker) | Convert.com (Anti-Flicker) | Convert.com / Edge & Server-Side Testing |
| Management format (ClickUp) | Hypothesis board + Loom walkthrough | ROI testing pipeline + Loom video | Dedicated research space + CRO roadmap |
| Methodology & prioritisation | Heuristic evaluation |
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| Variant UX wireframes (Figma) | Functional wireframe | ✓ | ✓ |
| Variant front-end engineering | ✓ | ✓ | ✓ |
| Statistical significance threshold | min. 95% confidence | min. 95% confidence | min. 95%–99% confidence |
| Permanent WooCommerce code rollout | Separate quote (20% discount) |
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| Reporting & debrief sessions | Asynchronous (Loom walkthrough) | 1x monthly (45-min workshop) | Bi-weekly (Strategic workshop) |
| Contract flexibility | Monthly rolling contract | Monthly rolling contract | Monthly rolling contract |
| Select package | Select package | Select package |
Complete the form. Dawid, Lead Architect at PUSH, will evaluate your store traffic and pinpoint elements with the highest revenue uplift potential.
“Instead of juggling random freelancers for every bug, we handed them complete control over technology and ad campaigns. The store finally runs flawlessly, customer acquisition costs plummeted, and we can focus exclusively on logistics and order fulfilment.”
Martyna - co-founder Rolexpress.pl