Claim Your Free E-commerce Audit
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We rebuild
the customer journey,

turning paid ad traffic

directly into profit.

Pumping ad spend into Google and Meta Ads, but sales remain flat? We eliminate friction points across product pages, category listings, and checkout. We extract maximum profit and higher Average Order Value (AOV) from the traffic you are already paying for.

Book a Free Consultation

When do you need to tighten your customer journey?

Generic, bare-bones product pages (PDP)

A photo, short description, price, and an 'Add to Cart' button are not enough to convert hesitant buyers. The lack of trust badges, verified customer reviews, and clear technical specifications causes expensive paid traffic to bounce to competitors.

Dead ends across category listings

Lacking faceted filters by attributes and brands, displaying out-of-stock items at the top of category grids, and chaotic sorting frustrate shoppers, preventing them from quickly finding the right SKU.

Mass checkout abandonment

Forced account creation, hidden delivery costs, and absent security guarantees kill purchasing intent right at the finish line, draining your commercial profit.

Depressed Average Order Value (AOV)

Shoppers purchase single low-margin items. The store lacks dynamic cross-sells, automated product bundling, and visual incentives to unlock free shipping thresholds.

Our Operational Implementation Process

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Step 01: Behavioural data diagnosis

We evaluate user behaviour using GA4, Hotjar, and Microsoft Clarity—identifying exact conversion leaks and cognitive objections causing drop-offs.

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Step 02: UX wireframes & decision psychology

We design new layouts for critical conversion touchpoints (PDP, category, cart, checkout), structuring elements to eliminate friction and guide buyers straight to purchase.

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Step 03: Performance benchmarking

We monitor conversion rate (CR) and Average Order Value (AOV) uplifts. You receive a tightened funnel that delivers higher return on every euro invested in advertising.

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Step 04: Native codebase implementation

Once wireframes are signed off, our developers engineer clean, native code directly into your WooCommerce store—measuring verified revenue uplift on live traffic.

OUR CASE STUDIES

Case Studies

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The e-commerce store of a major industrial group had steady traffic, but fragile platform architecture and sluggish agency response times stifled revenue. Paid campaigns were burning capital against an unoptimised checkout funnel.

Stepping in as their fractional e-commerce team, we took direct technical ownership of the IT backlog (enforcing immediate Quick Wins), rebuilt key PDP user flows, and reallocated ad budgets (Google & Meta) towards high-margin categories—aligning tech, analytics, and acquisition into one engine.

View case study

The manufacturer's store faced a major customer objection – the fear of incorrect measurements. We redesigned the PDP UX, implemented powerful social proof (UGC, Trustpilot), and flooded the store with high-intent traffic. We increased sales volume while raising base prices.

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Rather than burning capital on bloated agencies and waiting 12 months for delivery, we engineered three independent B2B/B2C storefronts in a fraction of the time. We leveraged AI-driven pipelines to optimise thousands of technical descriptions and deployed custom engineering configurators—protecting both budget and time to market.

View case study

"Most agencies simply burn advertising budgets. This team started by fixing the fundamentals: they overhauled our UX, eliminated buyer friction, and solved tracking leaks. Only once the foundation was solid did they scale ad spend. During peak season, we scaled monthly revenue from €12,000 to over €48,000 while significantly widening our profit margins. They operate as a true fractional e-commerce team that delivers measurable ROI."

Martyna

Co-owner, Rolexpress.pl

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Partnership

Benefits of partnering with e-commerce engineers

  • Lightweight, native code with zero lag. All sales triggers and cart drawer modules are coded natively, ensuring flawless mobile performance and high Core Web Vitals scores.
  • Higher Average Order Value (AOV). Purpose-built product bundles and smart slide-in carts incentivise shoppers to add more items in a single checkout session.
  • Higher ROAS from paid campaigns. An airtight purchasing journey ensures expensive traffic from Google and Meta Ads converts into completed sales, scaling overall marketing profitability.

Customer Journey Redesign & Conversion Hardening Packages

Select the critical funnel touchpoint for immediate technical redesign and revenue expansion.

← Swipe the table sideways →
Product Page Sprint (PDP)
€890 excl. VAT / one-off
Cart & Checkout Sprint
€1,390 excl. VAT / one-off
Full Funnel Overhaul
€2,100 excl. VAT / one-off
UX architecture design (Figma wireframes)
Scope of front-end development & rollout
  • single product template (PDP)
  • mobile gallery & verified review layout
  • category page & faceted filters
  • PDP, cart, and checkout flow
Mobile-First optimisation
Value propositions & social proof hierarchy
Mobile Sticky Add-to-Cart
Distraction removal & form field reduction
Payment gateway & courier UX integration
  • frictionless courier/parcel locker selection
  • address autocomplete (Checkout)
Native WooCommerce template coding
Usability testing & QA validation On product landing page Full funnel regression testing
Guaranteed turnaround time (SLA) up to 7 business days up to 15 business days
Select package Select package

Contact

Let's talk about hardening your store's customer journey

Complete the form. Dawid, Lead Architect at PUSH, will evaluate your store and identify key conversion bottlenecks within 24 hours.

“Instead of juggling random freelancers for every bug, we handed them complete control over technology and ad campaigns. The store finally runs flawlessly, customer acquisition costs plummeted, and we can focus exclusively on logistics and order fulfilment.

Martyna - co-founder Rolexpress.pl