Data discrepancies between store and GA4
Your store backend shows completely different figures than Google Analytics. Missing transactions, duplicate purchases, and revenue gaps make assessing true marketing channel profitability impossible.
Eliminate discrepancies between store backend and ad reports. We deploy bulletproof Server-Side GTM tracking that bypasses browser ad blockers and feeds Google and Meta Ads with exact, unskewed conversion data.
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Your store backend shows completely different figures than Google Analytics. Missing transactions, duplicate purchases, and revenue gaps make assessing true marketing channel profitability impossible.
Google and Meta Ads receive fragmented user signals. As a result, Smart Bidding algorithms optimise against flawed data, burning your media budget on low-converting traffic.
Standard client-side browser tags lose 20% to 40% of events due to ad blockers and browser privacy restrictions (Safari ITP / iOS). You make commercial decisions based on partial data.
Flawed cookie banner deployment or incorrect consent mode setups break tracking and block conversion modelling signals, degrading audience list quality.
We audit your current GA4 and GTM setups, reconciling telemetry against actual store orders to locate exact data leak sources.
We architect and inject missing data layer scripts directly into your store template, removing the need to involve external software houses.
We set up an sGTM container on Stape cloud infrastructure. We configure server tags, event streaming via CAPI, Enhanced Conversions, and full Consent Mode v2 compliance.
We run end-to-end test transactions in debug mode, reconciling orders 1:1 against your database before handing over a calibrated, fault-tolerant analytics infrastructure.
The e-commerce store of a major industrial group had steady traffic, but fragile platform architecture and sluggish agency response times stifled revenue. Paid campaigns were burning capital against an unoptimised checkout funnel.
Stepping in as their fractional e-commerce team, we took direct technical ownership of the IT backlog (enforcing immediate Quick Wins), rebuilt key PDP user flows, and reallocated ad budgets (Google & Meta) towards high-margin categories—aligning tech, analytics, and acquisition into one engine.
The manufacturer's store faced a major customer objection – the fear of incorrect measurements. We redesigned the PDP UX, implemented powerful social proof (UGC, Trustpilot), and flooded the store with high-intent traffic. We increased sales volume while raising base prices.
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Rather than burning capital on bloated agencies and waiting 12 months for delivery, we engineered three independent B2B/B2C storefronts in a fraction of the time. We leveraged AI-driven pipelines to optimise thousands of technical descriptions and deployed custom engineering configurators—protecting both budget and time to market.
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"Most agencies simply burn advertising budgets. This team started by fixing the fundamentals: they overhauled our UX, eliminated buyer friction, and solved tracking leaks. Only once the foundation was solid did they scale ad spend. During peak season, we scaled monthly revenue from €12,000 to over €48,000 while significantly widening our profit margins. They operate as a true fractional e-commerce team that delivers measurable ROI."
Select the tracking standard tailored to the scale of your ad campaigns and media budgets.
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GA4 Audit & Remediation
€790 excl. VAT / one-off
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Recommended
Server-Side (sGTM & CAPI)
€1,850 excl. VAT / one-off
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Full Analytics Ecosystem
€3,450 excl. VAT / one-off
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| Initial workshop & KPI audit | up to 30 mins | up to 1 hour | up to 2 hours |
| DataLayer & event consistency audit | ✓ | ✓ | ✓ |
| Delivery format (ClickUp) | Task board + Loom walkthrough | ClickUp project + API documentation | Full ClickUp workspace + Looker Studio dashboard |
| Consent Mode v2 implementation (GDPR) | Configuration verification | ✓ | ✓ |
| Standard e-commerce events (Client-Side) | Error & duplicate elimination |
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| Server-Side infrastructure (sGTM) | ✕ |
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| Meta Conversions API (CAPI) & Google Enhanced | ✕ | ✓ |
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| AdBlocker & Safari ITP resilience | ✕ |
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| Net profit & margin tracking (Margin Tracking) | ✕ | ✕ | optimise Ads for net profit, not gross revenue |
| Executive Looker Studio Dashboard | ✕ | ✕ | interactive dashboard (ROAS, CAC, LTV, Funnels) |
| Wrap-up consultation & team training | Loom video debrief | 1 hour (Online) | 2 hours (Marketing team workshop) |
| Guaranteed turnaround time (SLA) | up to 4 working days | up to 8 working days | up to 14 working days |
| Select package | Select package | Select package |
Complete the form. Dawid, Lead Architect at PUSH, will inspect your store and calculate within 24 hours exactly how much data your current tracking is losing.
“Instead of juggling random freelancers for every bug, we handed them complete control over technology and ad campaigns. The store finally runs flawlessly, customer acquisition costs plummeted, and we can focus exclusively on logistics and order fulfilment.”
Martyna - co-founder Rolexpress.pl
